Runway Digital Fashion From the Parisian Frontlines
We flew to France last week for NFT Paris and are happy to report that, contrary to popular opinion, NFTs aren’t dead. In fact, they’re thriving in multiple forms of art, tokenized media( cocky Now Pass shoutout) and digital fashion.
NFTs have fleetly evolved from the early days when the words “non-fungible commemoratives ” splashed across captions in the art world and helped launch the tech into the public eye. Now they’ve come synonymous with Prada, Gucci and Moncler. Luxury and fashion brands are decreasingly entering Web3 to engage with youngish, tech- expertise consumers, and these brands are getting important motorists of mass relinquishment.
The digital fashion movement has only been made possible due to the settlers creating admiration- inspiring workshop, leading the way with their voices and vision and developing the technology demanded to transcend the physical constraints of fashion. literal moments in fashion have now come commonplace in this burgeoning new order.
innovated in 2018, The Fabricant came the world’s first digital fashion house, showing that apparel doesn’t need to be physical to live. Daniella Loftus has led the charge with This Outfit Does Not live, a platform bringing digital fashion to life through education, disquisition and exhibition, and by launching DRAUP, a platform that serves as a business where consumers can buy, vend, resell and earn digital fashion.
London- grounded Auroboros came the first digital fashion brand to show during London Fashion Week and the Victoria and Albert Museum. Digital fashion retailer DRESSX formed First Lady Michelle Obama’s major 2009 Inaugural Ball dress, ever perpetuating Jason Wu’s creation on the blockchain. In October 2021, Red DAO author Megan Kaspar came the first person to wear digital fashion on live broadcast TV, marked by a series of digital costume changes throughout the interview, complete with gold earrings programmed to mimic the swing of a real brace of earrings.
Some days we will go deep with interviews and features on the space’s leading creatives on others, we will keep it quick with roundups of the rearmost news and releases from the fast- moving request. Then’s what you may have missed from the once week’s action at Paris Fashion Week and beyond.
Danit Peleg is a colonist in 3D- published fashion who gained transnational recognition in 2015 for being the first developer to produce an entire collection using desktop 3D home printers. Peleg debuted a new 3D- published fashion collection at NFT Paris funded by Nouns with each look inspired by a different “ Noun ” NFT. The final collection is a blend of bold colors, fabrics plucked directly from Noun art and adorned with repetitious motifs of the capricious Noun characters wearing the CC0 design’s hand spectacles.
Japanese cosmetics company Shiseido released 150 limited- edition NFTs to commemorate its 150th anniversary. Released in cooperation with Exclusible, the free collection allowed those without NFT or crypto knowledge to set up virtual holdalls
in order to promote availability in the metaverse. Token holders will admit skincare samples throughout the time, valued at roughly$ 1200, and access to virtual and IRL events and other fidelity programs still in development.
YSL Beauty revealed their Web3 crusade’s newest investiture with an exclusive NFT drop. named YSL Beauty Night Masters, the collection showcases three womanish digital artists,Dr. Ivona Tau, Laura Sills and Natalie Amrossi. 300 total NFTs will be available to mint for YSL Beauty Block NFT holders, with all proceeds to be contributed to mate charities of YSL’s own global program, Abuse Is Not Love. Holders will admit the NFTs, physical essence prints and bottles of the new Black Opium Le Parfum along with Black Opium Eau de Parfum.
blazoned at NFT Paris, Ledger and RTFKT revealed a capsule collection featuring an each-white custom Ledger Nano S Plus and Nano X. Both will be available as NFTs and repairable for physical particulars. The third physical expression of their collaboration, devoted to RTFKT and Ledger Genesis holders, is a limited edition Nano- case accessory in the form of an exclusive tableware pendant with the RTFKT totem on the end caps, which will come with a NanoX.
Hailed as China’s first Web3 lurker source, Meta Street Market erected a real- life mongrel flagship position and Web3- themed coffee shop dubbed ‘ Café de NFT ’ in Shanghai at the K11 Art Mall. The brand’s offline flagship will still include digital wares for buyers, along with virtual gifts, apparel and indeed a metaverse shuffleboard game.
Prada blazoned the tenth investiture of their Timecapsule collection, a limited- edition collection that gifts buyers with physical shirts and corresponding NFTs. The prints featured on the shirt are archival workshop of Ragazzini from the 60s and 70s.
Tech visionary and metaverse strategist Cathy Hackl innovated VerseLuxe Marker and blazoned the luxury brand’s first capsule collection. Hackl partnered with award- winning jeweler and artist Simone Faurschou for a limited luxury- connected jewelry collection called Frillz, where buyers can both wear and overlook their jewelry, making the physical jewelry a virtual asset.
Alo Yoga released a genderless digital wearable line in The Sandbox, which will be available for use by incorporations in colorful metaverses and social media platforms, similar as Roblox, Snapchat, ReadyPlayerMe, RecRoom, and TikTok. In collaboration with Sawhorse Interactive, which also helped produce Alo Yoga’s Sanctuary on Roblox last time, the collection includes IRL bestsellers like the Alo Accolade Hoodie, Accolade Sweatpant and oil Pail chapeau.